2025 Life Time Coldwater Trail

presented by Sunny King Auto

On-Site Client Information and Booth Registration

Booth Registration Deadline: September 30, 2025

LIFE TIME CONTACTS

Pre-Event & Lead On-Site Contact: Lily Burns | lburns@lt.life

Secondary Pre-Event Contact: Megan McCormick | MMcCormick3@lt.life

VENUE (OUTDOOR)

W 10th St & Gurnee Ave

Anniston, AL

Welcome to Anniston, Alabama!

An outdoor sports gem, tucked away in the mountains of northeastern Alabama, Anniston is quickly emerging as the playground for runners and riders of all types. With the adjacent Coldwater Mountain, off-road athletes can test themselves on amazing singletrack trails and then recharge in the model city of Anniston with its abundant hospitality. Thank you for joining us at the Coldwater Trail MTB and Run.

We are excited to host your brand for the inaugural race. Thank you for your impact to our athlete experience.

Sponsor & Exhibitor Information

Please review each section below prior to completing your booth registration. Registration form is at the bottom of this webpage. Please complete by the deadline of September 30, 2025.

Schedule of Events – Expo Exhibitors

Thursday, October 23, 2025 | Expo & PPU

9AM – 1:30PM | Expo + Athlete Packet Pick Up – Load In
2PM – 6PM | Expo + Athlete Packet Pick Up
6PM – 8PM | Expo Load Out (as needed)

Schedule of Events – Sponsors

Thursday, October 23, 2025 | Expo & PPU

9AM – 1:30PM | Expo + Athlete Packet Pick Up – Load In
2PM – 6PM | Expo + Athlete Packet Pick Up
6PM – 8PM | Expo Load Out (as needed)

Friday, October 24, 2025 | Race Day & Festival

6:45AM | 50K MTB – Race Start
7:00AM – 9:00AM | Race Festival Load In (as needed)
7:45AM | 50K RUN – Pro Race Start
7:55AM | 50K RUN – Age Group Start
9:00AM – 4:00PM | Race Festival
1:30PM | 50K MTB Awards
4:00PM – 6:00PM | Load-Out (as needed)
6:00PM | 50K RUN Awards

Saturday, October 25, 2025 | Race Day & Festival

7:00AM | 100 MTB Start – Pro Race & Age Group
7:00AM – 9:00AM | Race Festival Load In (as needed)
7:30AM | 15K RUN Start
9:00AM – 4:00PM | Race Festival
11:00AM | 15K RUN Awards
4:00PM – 6:00PM | Load-Out
5:00PM | 100K MTB Awards

Additional Information

BOOTH ASSIGNMENT

Expo management will assign booths to exhibitors and sponsors based on contract requirements, power needs, and the products being displayed. All exhibitors will receive confirmation of booth assignment prior to the event.

BOOTH EQUIPMENT AND RENTALS

Exhibitors must provide their own tables, chairs, wifi, etc. Power, ice & tent weights may be available upon request but are subject to limited availability.

Ice – $10 (per bag)

Tent Weights: $30 (set of 4)

Brands are welcome to leave weighted tents, tables and chairs overnight with race approval. We recommend lowering tents and packing up all valuables, as there is no overnight security.

Please reach out to Lily Burns (lburns@lt.life) with any questions on activations for Expo or Finish Festival.

BOOTH SET-UP & RESTRICTIONS

Exhibitor’s materials must fit within the booth size and may not obstruct walkways, general view, and other exhibitors. This will be strictly enforced. Any special booth construction must be submitted for prior approval. Subletting of space is strictly prohibited. Exhibitors may not use space for any other reason without prior written approval by Life Time. Exhibitors must remain open at all times during Finish Festival hours.

SECURITY

Life Time is not responsible for vendor materials. Vendors are responsible for securing all valuables. Life Time is not responsible for lost, damaged, or stolen property. Security is not provided at the event. Please have your booth staffed at all times.

PRODUCTS & MATERIALS

Products with the event logo, name, etc. may not be sold, displayed or distributed without prior written approval from Life Time. Management reserves the right to restrict and remove any product it deems objectionable (includes products, persons, objects, conduct, etc.) for health, safety or other reasons. This may include products in conflict with sponsors.

Life Time staff reserves the right to restrict and remove anything that has not been pre-approved.

TRAVEL (Lodging & Parking)

Learn More: Lodging & Travel

Hotel Planner Link

Reminder: All brands must provide their own tables, chairs, wifi, etc.

SHIPPING INFORMATION

Advanced Shipping

If you need to ship activation materials for Expo/Finish Festival activations, please indicate so in the form below. Shipments must be received between Monday, October 13 and Monday, October 20, 2025. Please LABEL your items accordingly for activation use. Please send a complete list of items you plan to ship to Lily Burns (lburns@lt.life) in order to confirm availability and receive the advance shipping address/instructions. Tracking must be provided upon shipment.

Outbound Shipping

If you need to ship activation materials outbound after the event, please indicate so in the form below. BOLs or pre-paid labels must be provided to event staff and affixed to shipments prior to your brand’s departure for the event. Shipments must be scheduled for pickup on Monday, October 27, 2025, between 9 AM-4 PM.